UI/UX Research and Consulting
Product Marketing is best when it also influences the product roadmap. Simplicity in UI/UX design is often overshadowed by the complexity of features and innovations.
Many companies, driven by engineering prowess, tend to overcomplicate design, losing sight of user friendliness and intuitive interaction. Our consultancy counters this trend by advocating for simplicity. Through our tried and tested wire-framing models, we ensure that UI/UX design remains straightforward, focusing on enhancing the user's journey and satisfaction.
Initial Kick-Off Meetings
Our Goal: To get to know your product teams and how they’ve set up the app. We look for dependencies and constrains that limit quick go to market plans.
Conversations with Product Team: We do two initial evaluations with your product team in 30 minute meetings to deeply understand your product. These conversations center around how the product works, what dependencies exist, and we audit the complaints sent out by current users.
Iterative Wire-framing: Utilize our proven wire-framing techniques to iteratively develop UI layouts that embody simplicity and functionality. Our process involves close collaboration with engineering teams to marry technical feasibility with optimal user experience.
Refined Usability Testing: If budgets align, we conduct A/B testing of several mockups using FIGMA to test which UI/UX works best. Our repository and connections to surveying users exist in the tens of hundreds, and we can easily leverage customers to jump into quantitative testing of your layouts.
Consulting Service
Our Goal: To streamline and simplify the user interface and experience, prioritizing ease of use and intuitive design, especially for platforms where complexity tends to take precedence over user needs.
Steps:
Simplicity-First UX Audits: Conduct comprehensive evaluations targeting complexity that hampers usability. We dissect the product through heuristic evaluations and user feedback to strip down to the essentials, enhancing clarity and user engagement.
UX Audits of Website: We look through your website and advise the heat map dependencies of your website and see where traffic tends to flow when a user first comes into the site.
