Product Launch Strategy
In our "Product Launch Strategy" service, we focus on creating a powerful narrative around your product's launch, zeroing in on a handful of features that will drive the most value for your customers.
We leverage proven methodologies to identify and promote up to four key features, ensuring your launch message is clear and compelling. The market is cluttered with complex products boasting countless features, which often dilute their core value proposition. Our consultancy cuts through this noise by championing simplicity and impact. We use max diff studies and TURF analyses to rigorously identify the features that will resonate the most with your audience. Time and again, our research shows that it's the straightforward, incrementally valuable features that capture attention and spur adoption.
Our Approach Includes:
Feature Selection through Max Diff Analysis: We determine which features are most likely to influence buying decisions by measuring relative preference for each feature. We try to keep the feature list narrow and concise. Product teams love to list all the amazing features of their creations, and while that is informative and necessary in several industries (think network systems and cybersecurity), the vast majority of buyers want something in layman’s terms. We do that for you
TURF Analysis for Market Coverage: We use TURF analysis to identify a combination of features that will appeal to the widest possible audience without overcomplicating the product.
Hype Generation: No good launch is strong without a machine that hypes up the product. Whether that is B2C or B2B, hyping the product within a market or at the very lease getting sales teams to understand the promotional aspect of a “new feature” is critical. We strategically plan and execute a campaign that builds anticipation and excitement leading up to the product launch. Our founder, Arneeb has extensive experience launching on Product Hunt and we use a combination of back linking and SEO to get your product placed in front of the right viewers.
Simplicity in Messaging: Crafting clear and focused messaging that highlights the ease of use and the direct benefits of the key features, avoiding the common pitfall of over-technical language.
Incremental Value Emphasis: Outright value in the customers’ process is what we aim for. We showcase how each selected feature provides tangible improvements to the user's daily routine or business processes.