About Us

I get it. You don’t like marketing. It’s hard. You built an amazing product and you want to see new users flood in. You then think you have to do it like the Tiktokers. Create a bunch of videos, edit them, and then upload them every day until you get new users. And then you have to also run ads. And what if it doesn’t work? Well, then you’ve spent a bunch of money on a mistake. That’s not marketing. That’s promotion. There is a BIG difference.

Why not just get the perfect message for your ideal target audience?

We provide product marketing consulting services. What is product marketing? It’s not digital marketing (think social media posts). It’s not brand marketing (think PR and newspapers). In fact, it’s not even close to any of those. Those are DOWNSTREAM marketing disciplines. Product marketing is UPSTREAM.

We sit in the middle and take feedback from all three of these teams. We then digest that information. After, we come up with messaging, positioning, and market research. This includes anything from one pagers, white papers, how-to articles, and talk tracks. It also includes video content and many more. Product marketers also create and manage and EXECUTE go-to-market launches. You could say we are the most important people in your marketing operations. This is especially true for software sales.

Trust me, many people confuse product marketing with all other kinds of marketing. It can be quite surprising.