Our outreach led to a growing interest early-adopter artists.
Overview
Our marketing agency was tasked with elevating KultureCity’s presence and impact through a comprehensive marketing strategy. KultureCity, a non-profit known for its efforts to make environments inclusive for autistic individuals with sensory needs, required an approach that encompassed messaging and positioning, content creation, paid advertising, and lead generation.
Challenge
KultureCity faced two primary challenges: generating high-ticket leads to support their cause and becoming a well-known entity in their state, as a recognized company on Hasbro’s Monopoly board for Birmingham, Alabama. Additionally, there was a need to create compelling brand content and regulatory-approved collateral to effectively communicate their mission and engage their audience.
Solution
Our approach was holistic and all-encompassing, addressing each aspect of KultureCity’s marketing needs:
High-Ticket Lead Generation: We implemented a targeted lead generation strategy, focusing on individuals and organizations likely to resonate with KultureCity’s mission. This involved sophisticated audience segmentation and personalized outreach campaigns.
Monopoly Board Campaign: For KultureCity’s inclusion on Hasbro’s Monopoly board, we developed a creative content strategy and executed paid advertising campaigns to encourage community voting. The campaign leveraged local pride and highlighted KultureCity’s contributions to Birmingham.
Content Creation: Over 40 pieces of brand and advertisement content were created, each tailored to engage and inform different segments of KultureCity’s audience. This content ranged from social media posts and blog articles to engaging video content, all aligned with the brand’s voice and mission.
Regulatory-Approved Collateral: Recognizing the importance of compliance, especially in the non-profit sector, we crafted several pieces of collateral that were regulatory- approved. These materials were designed to ensure clear, accurate communication of KultureCity’s initiatives and impact.
Outcome
The integrated marketing strategy yielded significant successes:
Lead Generation: We generated over 30+ high-ticket leads at a low cost per acquisition of $12. In an industry, where acquisition costs amount to $30 and more per lead, we were able to significantly get quality leads for almost 3x less.
Monopoly Board Inclusion: The community-driven campaign for the Monopoly board was a HUGE success, with KultureCity securing a spot on the board, reflecting both local support and broader recognition. We had over 500 people vote for KultureCity’s inclusion and our handwritten, templated emails struck a chord with KultureCity’s followers.
Engagement Through Content: The diverse range of content created saw high engagement rates, with a 25% increase in social media interactions and a 40% rise in website traffic attributed to the new content. We secured over 60,000 impressions on a budget lower than $1500 USD.
Compliance and Clarity: The regulatory-approved collateral was well-received, with feedback highlighting its clarity and effectiveness in communicating KultureCity’s mission, programs, and its commitment to empowering individuals with sensory disabilities.